It’s actually quite shocking to leave the U.S. and experience the drastic fall in respect.
The U.S. has over a century’s worth of dominance and control built in, so it’s not gonna unravel anytime soon and countries will need to grovel along for a bit.
But the decoupling has begun, is almost certainly irreversible and is gonna hit Americans hard at most a decade from now.
We have no idea the the chain of motion that has already been set in. Trillions of dollars worth of goodwill and respect has been lost in months.
The number 39 refers to the 39% tariff rate on Switzerland.
Kind of insane that the American President just made up a lie that tariffs are paid by foreign countries and rest of the administration just went along with it. It flies in the face of any common sense.
This would be more impactful if we could see the cost to US purchasers was actually 39% more. Sadly some manufacturers spread the cost across all consumers, which actually means non-US customers are actually paying some of the tariff costs too.
Tangential. It is fun to note how in ads showing watches the time is usually 9 past 10 as shown in the image. This apparently gives the most pleasing balance of the watch dials for the eye, while not covering the time indicators below.
At first I thought tariffs were just more inflation. Import prices increase, sales prices balance it out and people will buy anyway.
But no, it hurt import businesses in unforseen ways. I saw entire shipment crates get discarded because it was suddenly too expensive to get into the country overnight and too expensive to ship back. Just senseless, pointless waste.
Do we still remember that Tariffs are supposed to raise the price of foreign goods and make domestic goods more reasonable for buyers? it targets buyers and this is how it works regardless of how it is presented to the public, I don't imagine lots of supporters if presented as it is.
Haha but seriously, Trump is just starting to ramp up full kleptocracy mode. Each tariff change is going to be associated with billions in trades made with foreknowledge of the move. His robber baron friends will fund him and his regime forever. They can do whatever they want now. We might as well tear down the White House and replace it with a Putin style gilded palace for Oligarchs. Oh wait.
It looks so terrible I thought the idea behind it was “this is what the US can manufacture without importing foreign materials”. But nah, it’s just an ugly watch with a pretty dumb marketing stunt that makes it less usable as a watch.
What if tariffs?
(swatch.com)239 points by Erikun 26 October 2025 | 262 comments
Comments
The U.S. has over a century’s worth of dominance and control built in, so it’s not gonna unravel anytime soon and countries will need to grovel along for a bit.
But the decoupling has begun, is almost certainly irreversible and is gonna hit Americans hard at most a decade from now.
We have no idea the the chain of motion that has already been set in. Trillions of dollars worth of goodwill and respect has been lost in months.
Kind of insane that the American President just made up a lie that tariffs are paid by foreign countries and rest of the administration just went along with it. It flies in the face of any common sense.
But no, it hurt import businesses in unforseen ways. I saw entire shipment crates get discarded because it was suddenly too expensive to get into the country overnight and too expensive to ship back. Just senseless, pointless waste.
Here’s a link to the Swiss store which has more details, like price: https://www.swatch.com/en-ch/what-if-tariffs-so34z106/SO34Z1...
Greatest feature, you can glance at it sideways! And the built-in reminders of 39%.
٣