Intermarche have done some other great Christmas ads on a simialr theme of eating better. Their 2019 ad had a kid realizing that Santa was too rotund to fit down their chimney, so the kid spent the season visiting him at the store and handing him lettuce, homemade vegetable preserves etc. https://youtu.be/DeSG2-FuQhE?si=YvCMY4fR-7K5R8Ke
Is this newsworthy entirely because it was made without AI? It seems like a perfectly fine ad. I just don't understand why this is significant. If people just like this ad enough to vote for it, fine. But I feel like I'm missing something.
366k views in 4 days hardly qualifies as a worldwide hit. It's decent, but other ads saw more views faster this year, like that American Eagle ad with Sweeney.
It's hard to measure on Youtube due to the weight of paid views but still.
It's a cute ad all but as a French kid I used to see similar things often, we have a good culture of animation. Is "they didn't use AI" really a criteria now?
I just got a pair of AirPods Pro 3 and have been looking for a way to use for Live Translation of a language other than Spanish.
I don't feel like I 100% needed to hear the English translation, because the animation tells the story almost without words. But it was a bit more interesting to have my AirPods tell me bits of the words exchanged between the adults and the boy, leading into and out of the video.
Hehe. People have "AI" fatigue (I'll include myself there, too), not only because AI content "feels" soulless, but also because the looming job displacement narrative, exacerbated by CEOs, VCs, etc. There'll be a big consumer pushback against companies using AI to lay off employees, etc
Honestly I think the reason the ad is so popular is because at the end, the look that the wife gives to the husband is precisely what every man wants in his life.
I remember a french comic called Le loup en slip (literally the wolf in underwear), was it by any chance made by the same artists? Both the style and story have a lot in common.
It's so blatantly obvious there is no AI involved here as you can feel the animation. The sentiment behind everything hits so different to AI. I feel that's what AI sycophants seem to always miss.
I really believe AI will never match the real feeling from created art, but I also don't know why we NEED/WANT it to. It's not a race to the bottom. But AI usage will increase until shareholder value increases.
No matter how the ad is made, it is still an ad. What's probably more important is the message. And this one was dumb as a message and as a real bad advice contributing to the increasingly brainless population who nowadays believes they can go into woods and everything there is friendly if you smile enough.
The video itself might not be generated, but who knows about the script (quite generic Christmas Carol, Shrek, Wolf trope), the character design, the models, the animations, etc?
edit: getting downvoted to hell, but I think my question is valid. What does it mean "no AI"? Are we just limiting ourselves to the render?
As a wolf, I find this advertisement very offensive to carnitarians. Prey animals were clearly made for our use and enjoyment, and the idea of some sort of multi-special gathering, finding a least common denominator in the predation of pescids (simply absurd for a canid), is insulting to our way of life and frankly racist.
Major pet peeve of mine is when people unironically spread literal advertisements, whether it's because they're "cute" or people are outraged at them or whatever it may be.
The ad is doing it on purpose. It is literally manipulating you and you are spreading the malicious influence to other people. It's not AI but it sure is 'slop'. Propaganda, even.
French supermarket's Christmas advert is worldwide hit (without AI) [video]
(youtube.com)486 points by gbugniot 11 December 2025 | 283 comments
Comments
Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?
It's interesting that it's no longer "computer bad", now it's "AI bad".
It's hard to measure on Youtube due to the weight of paid views but still.
Anyway, it's a cute ad.
Interesting, especially as the city is also host to some of the best gaming developers.
I don't feel like I 100% needed to hear the English translation, because the animation tells the story almost without words. But it was a bit more interesting to have my AirPods tell me bits of the words exchanged between the adults and the boy, leading into and out of the video.
https://youtu.be/AhTM4SA1cCY?si=DVczeTNpaomkB1y0
(That's the extended version for some extra calm).
I do not like the beer, but they nailed what I want for Christmas
Je suis un lex, q'est ce que tu veux que je mange?
its not a bad ad, but nothing about it is worldwide
I really believe AI will never match the real feeling from created art, but I also don't know why we NEED/WANT it to. It's not a race to the bottom. But AI usage will increase until shareholder value increases.
edit: getting downvoted to hell, but I think my question is valid. What does it mean "no AI"? Are we just limiting ourselves to the render?
The ad is doing it on purpose. It is literally manipulating you and you are spreading the malicious influence to other people. It's not AI but it sure is 'slop'. Propaganda, even.
...slopagada
"worldwide hit"
Please make white peoples'* astroturfing great again.
* I include Ashkenazi Jews in this category, in case anyone cares.